-Sufi
-Sufi
SOUL.
SWISS
SWISS
PRECISION.
//FORGED WITH CULTURE


//CULTURE MEETS PRECISION


Ishq-e

Ishq-e

-Sufi

[Collection]
01

صوفی

Sufi: Urdu numerals on the dial, crowned by an emblem of timeless devotion — honoring the melodies that bridge cultures across South Asia.

نور

Shine: A Beautiful sapphire CRYSTAL that offers Unparalleled scratch-resistance and a BEAUTIFUL DIAL.

مضبوطی

Strength: Forged With Surgical-grade 316L stainless steel and Swiss-ENGINEERED CALIBERS.

drag the pictures to see more

PRE-ORDER SPECIAL

• 4 reviews

Ishq-e-Sufi

Ishq-e-Sufi

Ishq-e-Sufi

Save $75
Save $75

DESCRIPTION

DESCRIPTION

DESCRIPTION

SPECS

SPECS

SPECS

SHIPPING & RETURNS

SHIPPING & RETURNS

SHIPPING & RETURNS

Ships

Aug 2025


Proudly

South Asaian

Owned

water RESISTANT

HIGHLY DURABLE

FREE SHIPPING

SCRATCH RESISTANT

REVIEWS

  • Anonymous

    My wife got me one of the watches for Valentine's Day and it is phenomenal. The quality is top notch. Can't wait to see you guys grow! Looking forward to an automatic or mechanical movement!!!

  • Ismeet Dhillon

    This is a great fun concept. Loved the watch and the colors. The logo is very cleverly designed as well and I appreciate the history behind it. Would like to get one for my son as well!

  • Aman Kapur

    Great looking watch

  • Usman Hameedi

    The pictures don’t do it justice. This is a really beautiful watch with excellent craftsmanship. It’s comfortable on the wrist and has a presence to it. Veer’s story of wanting to have Punjabi culture celebrated in a timepiece was well executed here. Really happy with my purchase!

Premium Looks,
Premium QUALITY

Surgical-Grade StainleSs Steel
Surgical-Grade StainleSs
Steel
Scratch-Resistant Sapphire GLass
SWISS
caliberS For Precision

About US

Veer. Getting a chance to build something he’s wanted for a while - beautiful watches celebrating beautiful cultures.
Our Dadaji (grandfather), Virinder. Without a doubt the most kind, the most loving soul you could imagine. when he passed away, His Citizen timepiece became an heirloom — Our first ever watch. The biggest inspiration behind Fateh
Whom we would be nothing without. The most giving parents who have sacrificed so much.

LOVE IT
OR YOUR
MONEY BACK

WEAR YOUR PRIDE